Is your business struggling to reach it's ideal audience online? Do you worry if your perfect client will find you in this over-saturated market? Are your traditional marketing efforts no longer working after all of these years? If you've answered yes to any of these questions than you aren't alone.

Traditional forms of advertising are no longer enough in today's technology and social media-driven world. Small business owners need to actively capture their audiences' attention and engage their prospects now more than ever. There's been a content revolution (or shift) over the last year or so, and our audience is now mostly in charge of what they see, read or consume and it's up to us to embrace this shift or be left behind.

Smart marketers and business owners understand that in order to stand out they need to develop a content marketing strategy. So how does this apply to photographers? It's time for us to stop acting like starving artists and to think like business owners. We need to make an income, so we need to embrace the ever changing technologies. If you consider yourself a savvy business owner who wants to grow and thrive in a competitive market than this presentation is for you! It's time to adapt and learn the secrets behind a successful marketing strategy that includes publishing (blogging and social media campaigns). 

In recent years, you've probably noticed that many successful brands began trading homepages for magazines, press releases for documentary-style storytelling, 30-second spots for web series, and banner or popup ads for social media campaigns. All of this relates to content marketing and how brands have made it their goal to rise above a sea of noise in order to reach their ideal client and audience through publishing. Learn how to stay ahead of the game through storytelling, and make an impact on your bottom line by using your voice!